Project objectives and goals
The task was set to develop an escort platform (marketplace) oriented toward the United Arab Emirates market and Dubai in particular with further promotion into the market leaders.
Project implementation in terms of development
Based on a turnkey solution, a multilingual escort platform (marketplace for paid listings) was developed in the shortest possible time. Faceted filtering of profiles was configured according to all popular selection criteria. Visually attractive and informative profiles were developed with an emphasis on media files (photos and videos), physical parameters, personalized descriptions, a list of basic and additional services, their cost, ratings, and reviews from clients.
Project implementation in terms of SEO
The multilingual nature of the site (English and Russian languages) made it possible to reach a wide target audience. Also, for maximum reach of commercially valuable search queries, a detailed catalog was implemented including pages of the capitals of all emirates for popular adult services as well as indexed faceted filtering pages. In the next stage, with the aim of expanding the sales funnel by covering informational search queries, a blog was added to the site. Due to objective link building restrictions both in the region and in the niche, a network of donor sites was created and regularly expanded.
Results of promotion
Over 5 months of promotion, initial organic traffic was increased 75 times, and the number of site impressions in Emirati Google was increased 107 times. Thus, it was possible to enter the top ten industry leaders.
