Project objectives and goals
We were set the task of developing an escort platform (marketplace) oriented toward the Israeli market with further promotion into the top three leaders.
Project implementation in terms of development
Based on a turnkey solution, a multilingual escort platform (marketplace for paid listings) was developed in the shortest possible time. Faceted filtering was implemented for all significant search criteria. Maximally informative profiles were developed with an emphasis on media (photos and videos), significant parameters, descriptions, a list of basic and additional services, pricing, ratings, and reviews from clients.
Project implementation in terms of SEO
At the initial stages of work, a trusted drop domain was selected to accelerate the website promotion. Thanks to the multilingual nature of the site (Hebrew, English, and Russian), it was possible to reach a wide target audience including locals, immigrants, and tourists. Also, to ensure maximum reach of commercial semantics, a detailed catalog was implemented including pages for all cities in Israel for all popular adult services as well as indexed faceted filtering pages. Subsequently, with the aim of expanding the sales funnel, a blog was added to the site and maintained, being optimized for informational traffic. Due to the limited link building opportunities in the region and niche, a regularly expanding network of donor sites was created.
Results of promotion
Over 5 months of promotion after replacing the domain name with a drop, organic traffic was increased 13 times, the number of site impressions in Israeli Google was increased more than 5 times, and the click through rate (CTR) in search results was increased 2.5 times. Thus, it was possible to enter the top three industry leaders by the volume of received target search traffic. The high results of the promotion with further reaching profitability stimulated the growth of investments in both the SEO of this project and the launch of a similar one for the Middle Eastern market.
